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  Last year, we saw how the pandemic dramatically accelerated the digital destinies of business marketers. Now, an array of accelerated trends is expanding the organizational remit and laying down new mandates for B2B marketers. Evolving buyers and technology, coupled with changing values and expectations, have led corporations to aim for a higher purpose in a changed market landscape. Forrester’s B2B team got together to predict how marketing leaders in 2022 will transform their organizations from the legacy of brand stewardship, lead generation, and sales support to become the architect of organizational success.  Each of our predictions is specific, vetted with multiple analysts, and founded in data so that it can be measured and we can be accountable. Here are the highlights:  Fragmented revenue marketing teams will consolidate in 20% of B2B firms. A dismal end-to-end conversion ratio, an underserved customer lifecycle, and a confluence o...